It's Wedding Cake (Tasting) Season!

    I recently learned that 3 of the 4 days that see the most engagements take place in December. Christmas Eve, Christmas Day and New Years Eve are 3 of the most popular days to propose (the other one is Valentine's day). That means that there is a whole group of excited brides and grooms-to-be who are just starting to plan their weddings. In addition to that group, there are all those couples out there that are getting married this spring and summer who are at that fun stage where they've booked their venues, picked their dates, and are ready pick their food.

If you are like me, You will probably take a lot of silly photos like this.

Our Venue, Glenn Foerd, didn't usually allow
outside wedding cakes, but they were kind
enough to make an exception for our wedding.

    What does this all mean to your little local cake shop? Well, it means that even though the excitement and craziness of the holiday season is behind us, we are now entering into prime season for wedding cake tastings, bridal shows and general info calls. I thought I'd spend this post talking a little bit about planning for your wedding cake, what happens in a tasting and what goes in to booking your wedding cake. I've touched on this a bit before, but it's such an important topic, it's worth re-visiting.

    In my experience, the first step to planning your wedding cake is actually just picking your venue and your wedding date. Why does this matter? Well, it's going to determine if you can bring in an outside cake, whose cake you can bring in, who is within the delivery range, and who is available for your wedding date. It would be unfortunate to go through the excitement of finding the perfect cake and the perfect bakery, only to learn that they either aren't available OR that your venue does not allow outside venders. It's also very important to figure out what you are budgeting for your wedding cake, and how much guests you would like it to serve, since these are important factors to planning your wedding cake.

   

Ah, Pinterest. Why weren't you around when I got married?

   Once you've worked out some of the logistics, the fun part begins. You should start getting together some images of what you like in a wedding cake. Is your wedding rustic or modern? What's your color scheme? If you're planning a wedding, you've probably already become very familiar with Pinterest and other wedding planning sites and magazines. These are, of course, great places to start with your cake planning! You don't have to find a cake that is exactly what you're looking for, that's why you are meeting with a cake designer, but it's invaluable to have some images to use as starting points.

These are some of our different filling and icing flavors.

     You should also start checking out the websites of a few local cake shops, they should be able to give you some basic pricing information, and also you should get to know their aesthetic to make sure they are a good fit for your wedding. Don't be afraid to call for information, that's what we are here for! We do this stuff every day, while this is a once in a lifetime moment for you.

      Also think about what flavors your might be interested in for your cake. Are you more of a
traditional, chocolate or white cake couple, or do you want to surprise your guests with a banana cake or passionfruit filling? Icing choice is another thing to consider. I've touched on this in my previous posts "In Defense of Fondant" and "the Beautiful World of Buttercream." There are very important pros and cons to both icings. You should definitely plan on tasting both icings at any bakery you visit, since they can really vary widely from shop to shop.

   

Some sketches of wedding cake ideas.

  Once you've figured out a few bakeries that are a good fit for you, your budget and your venue, you should start setting up tasting appointments. A tasting appointment is a chance for you to come in, taste some cake flavors, design your cake, and get an exact price for your design and flavor choice. While each bakery treats them a little differently, they are often complimentary and very helpful. That being said, please be conscious that tasting are expensive for a cake shop, both in terms of materials and time. Once you've made some appointments, you're ready for the best part : the wedding cake tasting. I'll cover that in the next post. "What to Expect During Your Cake Tasting."