 |
Ok, this was not our wedding
day, but this is the dress I
wore! (Seen here as formal
ware for an arcade fire concert). |
Getting engaged is one of the most exciting and happy moments of any couple's relationship. Then reality sets in and you realize that now you have to plan the biggest party you've ever thrown in your life and that there are about a million details that need to be attended to and they all have a big price tag! The whole thing can get really overwhelming really quickly and for most people, they haven't planned one before, so they don't really know what to expect.
I remember when I got married there were a lot of appointments to go to, a lot of questions I hadn't considered and while everything was exciting, it was easy to get swept up and start to feel stressed instead of excited. I met with 3 florists, 1 officiant, 8 venues (probably), 2 dj's, 2 wedding dress shops and don't even get me started on trying to figure out the wording of the invitation. The only thing I didn't do was meet with a cake shop to have a tasting! The reason there was no tasting is that I was going to make my own cake at the bakery I worked for. So, I already knew what flavors I wanted and I simply filled out the design sheet with my friend who worked there too. Most people, get to have a cake tasting and might not know what to expect. I thought I would put out a little guide about how I conduct my tastings and what you can expect from them.
 |
Rose gold, sequins and
gumpaste roses! |
The first thing I would recommend doing, before you even start calling to make appointments, is to book your venue and possibly even your caterer. The reason I suggest doing this, is because some venues and some caterers either supply a wedding cake in their package already or they have strict guidelines about who can supply the cake. While you can usually decline the cake that's included in the package, you may just want to be sure you are allowed to bring in a cake from an outside source. Sadly, don't expect to save a lot of money by doing this, but if the cake is important to you (and why else would you be reading my blog) it can definitely be worth it. I find that you can get a better cake with more design options by going with a cake shop instead of a catering company that is usually more concerned with the meal than the wedding cake. Having attended a number of weddings in my life, I have seen some pretty mediocre wedding cakes that came from the venue (sorry to sound like a snob, but the cake is very important to me). Don't let
this happen to you.
 |
Let's assume her cake was probably $100
a slice.... seems like a safe assumption. |
Once you've decided that you'd like to seek out cake decorators, start looking around at people's websites. They will provide you with a great sense of a given cake shops style, skills and flavors. You will also be able to find some initial pricing guidelines to give you a sense for whether or not a shop is in your budget. Be prepared, wedding cakes can range in price significantly. The least expensive option is usually a supermarket, while designer wedding cakes can go from $5 per slice to upwards of $20 per slice. This is based both on the reputation of the shop and the design of the cake. If you've been dreaming of ordering your wedding cake from the cake boss, be prepared to shell out $10-$18 a slice (or so I've been told). Want a cake by Sylvia Weinstock? Consider selling your car. Our wedding cakes typically range from $6-$10 per slice, depending on how elaborate your cake becomes. Don't be afraid to ask for pricing information when you call to make your appointment, believe me, they don't want to waste your time or theirs if they aren't in your budget. It would be a real shame to design the cake of your dreams only to find out it's going to cost you your honeymoon!
Once you've found a few places you like, call to make tasting appointments with each shop. Some places charge for their appointments and some do not. Tastings are expensive for shops and take a decent amount of time to prepare, so try not to be too turned off by someone charging. They are just trying to make sure that their business stays viable.
When I take an appointment, I usually ask the couple to select a few cake flavors and a few filling
 |
ALL THE ICING! |
flavors they would like to taste when they come in. This way the tasting is catered towards their interests. I also request that they bring in any photos or color samples they are working with, as these can be a great jumping off point. I also provide them with photos of my work at the tasting so that they can look through them and get inspired by them.
On the day of the appointment, I usually bring out the cake samples and explain what each one is. I give a little information about fondant vs. buttercream and then I leave the couple to taste, look at photos and discuss in private. Once they are ready for me, I usually return with my trusty clipboard and we get some of the logistical details out of the way (who, where, when, how many?).
Then we get to the fun part. We start to design the cake and pick the flavors! I usually get the flavors sorted out first as this is usually a little easier for the couple. Based on how many people they are inviting, we determine the size and shape of the cake, then we pick the flavors for each tier. I like to give people the option of selecting different flavors for each tier if they'd like. Once the flavors have been chosen we usually have to make the biggest decision any bride ever has to make. Should she cover the cake in fondant?! Now, if you've read my post about fondant you know some of the pros and cons. If you haven't read it, check it out
here.
 |
This was inspired by something I found
on Pinterest, but I changed it around
to make it unique to me! |
Flavors and icings have been chosen and we are ready to actually design what the cake will look like. Pinterest has become a valuable tool that came on the scene in the past couple of years I've been decorating. It used to be the case that brides would come in with binders full of magazine photos, print-outs, ribbons and whatever else they could bring, now they just come with iPad in hand. Pinterest is really great for designing, although it can be tough to edit with a Pinterest board and really hone in on what it is you like about each cake. Imagine being face with a board with about 300 cake pins and figuring out which one you like the best! Also, many of the cakes on Pinterest tend to represent very detailed (re: expensive) styles, so be prepared for that.
Some brides choose to replicate a photo of a cake they like almost exactly. That's totally ok! It's a great way to get exactly what you want and to get something off that to-do list. Other brides like to pick and choose details from a number of different cakes which is also a great way to approach designing. That way you can get something unique to you, but you also have a firm starting point. Other brides have less concrete ideas about what they would like to do, and in this case I get to do a little detective work to figure out their style and come up with a concept they will love.
I like to offer guidance when it comes to color, style, or small details (like the border) that a couple may not notice since they aren't cake decorators. I find that on some cake TV shows, they leave you with the impression that the couple says "we like glamour" and then the designer says something like "ok, I'll make the perfect thing, see you at the wedding" and then the cake is a surprise. I find that most people don't really work like that. I think that's a recipe for misunderstanding, as my concept of "glamour" may differ from yours. I very much prefer to get all the details out and on paper, draw up a quick sketch and ensure that we are all on the same page.
 |
Maybe you're loving the chalkboard
cake trend! |
While designing the cake, we will decide on several different aspects of the cake. What color will
the background be? Will it have texture? What style and color will the borders be? Is there an all-over design element like brush embroidery? Are they concentrated design details like gumpaste flowers? Will there be a cake topper? Will there be fresh flowers? Will there be a monogram? Will each tier be a different design? What color scheme will we use? etc. There's lots of information on a wedding cake design form. This helps us get as close to the bride's vision as possible.
Once we've settled all the details, that's when we get down to business. I draw up a sketch and determine the pricing of the cake. This is based on the number of people the cake will serve, the type and color of icing, the overall complexity of the design, and the delivery distance. I provide this to the couple and we go over the details of the cake contract together. Then, if they want to book right then and there, we can take care of that in the shop. If they prefer, they can take it home, mull it over, and get back to me a little later with their decision.
I genuinely love conducting cake tastings. It's really fun to meet new couples, especially when they are at this exciting moment in their lives. Also, the cake tasting is usually one of the more fun aspects of wedding planning that both the bride and groom enjoy, so it's great to be part of the purely fun part of the plan.
If you're planning your wedding and are interested in coming in for a cake tasting with us, check out our website
www.frostedfoxcakeshop.com for all the information you need to make an appointment.