Our Little Fox Den (i.e. the Cake Shop)

    I've talked about the importance of baking from scratch as well as what we intend to offer on our menu. Today, let's talk about what our bakery will actually look like when you come visit us!

Germantown Ave. Spans much of North Philadelphia

    First off, we are located on Germantown Avenue in Mt. Airy. For any of you who are not familiar with the area, Mt. Airy is in Northwest Philadelphia. It is a famously historic and diverse neighborhood but it is also one of those places that can be a little inconsistent when it comes to the tone from block to block. Our shop is in the "south end" of Mt. Airy bordering on Germantown. It's a section that can definitely use a little love but it has great residents that love their local businesses. There have been some great things happening in Mt. Airy and Germantown recently. We want to be part of that positive change and so we want our shop to be as beautiful and welcoming as possible.

Ben's awesome logo

   Since our shop is the Frosted Fox Cake Shop, you can imagine that foxes were a big source of inspiration when it came to our design scheme. We are lucky enough to have very talented friends and family offering to help us with our bakery. We started with our logo as a basis for our brand design. My sister Katie's boyfriend, Ben Girmann, (a wonderful designer, illustrator and student of animation) offered to help us with this task. He composed a series of options for us including, at my sister's suggestion, a fox chef holding up her cake. Well, she was just perfect and now we proudly adorn our windows, uniforms and boxes with the logo.

Felted animals are so Cute!

    For our interior space, we worked with a great design group, Ennis Nehez, who came up with a rustic, woodsy feel that would also work with our more utilitarian equipment needs. They came up with a great green, gray and copper color scheme that we can't wait to see in person. We'll have some beautiful custom tables and counters that are still being imagined and re-imagined by our contractor, Duck Rabbit. We are also collecting some great, whimsical decorations for the shop. Everything from framed portraits of animals to a large felted fox we are having made just for us byYvonne's Workshop. We'll have a spot for people to sit and enjoy their purchases while watching us decorate in our open decorating kitchen.

Some of these very boards have been turned into our
gorgeous platters!

   Now, even though we are putting a lot of effort into making our shop a beautiful and comfy space, the real focal point are our desserts. They first thing you'll see will be our ever changing window displays  featuring our cakes which will pull you into the shop to take a closer look. Then, once you enter, you'll be greeted by a line of delicious cookies, bars, treats and cakes. Our ready-to-take cakes will have a soft, textured icing that will fit in with our rustic aesthetic. They'll be sitting on live edge wooden display platters that are being made for us by our dear friend Jesse at Harrington Design Studio. He even put up with us "helping" him to make them!
   We've been so lucky to have such wonderful people helping us to realize our dream bakery. Since work has just started on our shop, the design will be an evolving process. I can't wait to see how it will all turn out. I know it will be gorgeous, warm and comfortable. We will post photos of our shop as it evolves from its previous life as a hat shop into its future as a Cake Shop. If you want to keep up to date with everything we are working on, follow us on Facebook and Instagram to see more of what we are doing.