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Ok, this was not our wedding day, but this is the dress I wore! (Seen here as formal ware for an arcade fire concert). |
I remember when I got married there were a lot of appointments to go to, a lot of questions I hadn't considered and while everything was exciting, it was easy to get swept up and start to feel stressed instead of excited. I met with 3 florists, 1 officiant, 8 venues (probably), 2 dj's, 2 wedding dress shops and don't even get me started on trying to figure out the wording of the invitation. The only thing I didn't do was meet with a cake shop to have a tasting! The reason there was no tasting is that I was going to make my own cake at the bakery I worked for. So, I already knew what flavors I wanted and I simply filled out the design sheet with my friend who worked there too. Most people, get to have a cake tasting and might not know what to expect. I thought I would put out a little guide about how I conduct my tastings and what you can expect from them.
Rose gold, sequins and gumpaste roses! |
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Let's assume her cake was probably $100 a slice.... seems like a safe assumption. |
Once you've found a few places you like, call to make tasting appointments with each shop. Some places charge for their appointments and some do not. Tastings are expensive for shops and take a decent amount of time to prepare, so try not to be too turned off by someone charging. They are just trying to make sure that their business stays viable.
When I take an appointment, I usually ask the couple to select a few cake flavors and a few filling
ALL THE ICING! |
On the day of the appointment, I usually bring out the cake samples and explain what each one is. I give a little information about fondant vs. buttercream and then I leave the couple to taste, look at photos and discuss in private. Once they are ready for me, I usually return with my trusty clipboard and we get some of the logistical details out of the way (who, where, when, how many?).
Then we get to the fun part. We start to design the cake and pick the flavors! I usually get the flavors sorted out first as this is usually a little easier for the couple. Based on how many people they are inviting, we determine the size and shape of the cake, then we pick the flavors for each tier. I like to give people the option of selecting different flavors for each tier if they'd like. Once the flavors have been chosen we usually have to make the biggest decision any bride ever has to make. Should she cover the cake in fondant?! Now, if you've read my post about fondant you know some of the pros and cons. If you haven't read it, check it out here.
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This was inspired by something I found on Pinterest, but I changed it around to make it unique to me! |
Some brides choose to replicate a photo of a cake they like almost exactly. That's totally ok! It's a great way to get exactly what you want and to get something off that to-do list. Other brides like to pick and choose details from a number of different cakes which is also a great way to approach designing. That way you can get something unique to you, but you also have a firm starting point. Other brides have less concrete ideas about what they would like to do, and in this case I get to do a little detective work to figure out their style and come up with a concept they will love.
I like to offer guidance when it comes to color, style, or small details (like the border) that a couple may not notice since they aren't cake decorators. I find that on some cake TV shows, they leave you with the impression that the couple says "we like glamour" and then the designer says something like "ok, I'll make the perfect thing, see you at the wedding" and then the cake is a surprise. I find that most people don't really work like that. I think that's a recipe for misunderstanding, as my concept of "glamour" may differ from yours. I very much prefer to get all the details out and on paper, draw up a quick sketch and ensure that we are all on the same page.
Maybe you're loving the chalkboard cake trend! |
the background be? Will it have texture? What style and color will the borders be? Is there an all-over design element like brush embroidery? Are they concentrated design details like gumpaste flowers? Will there be a cake topper? Will there be fresh flowers? Will there be a monogram? Will each tier be a different design? What color scheme will we use? etc. There's lots of information on a wedding cake design form. This helps us get as close to the bride's vision as possible.
Once we've settled all the details, that's when we get down to business. I draw up a sketch and determine the pricing of the cake. This is based on the number of people the cake will serve, the type and color of icing, the overall complexity of the design, and the delivery distance. I provide this to the couple and we go over the details of the cake contract together. Then, if they want to book right then and there, we can take care of that in the shop. If they prefer, they can take it home, mull it over, and get back to me a little later with their decision.
I genuinely love conducting cake tastings. It's really fun to meet new couples, especially when they are at this exciting moment in their lives. Also, the cake tasting is usually one of the more fun aspects of wedding planning that both the bride and groom enjoy, so it's great to be part of the purely fun part of the plan.
If you're planning your wedding and are interested in coming in for a cake tasting with us, check out our website www.frostedfoxcakeshop.com for all the information you need to make an appointment.